Financial Advisor in Greensboro, NC

An independent, fiduciary firm serving Greensboro retirees.

Piedmont Capital Advisors works with Greensboro clients who are approaching retirement or already retired. Jacob Rice builds plans around the accounts you have, including pensions and 401(k)s from local employers such as Cone Health and Volvo Trucks. He holds CFP®, CLU®, ChFC®, and RICP® designations and serves as a fiduciary, which means he must put your interests first. Many retirees in Guilford County come to us after careers in local industries such as manufacturing and healthcare. Others have never worked with an advisor and want help making the right decisions before retirement. Your first conversation costs nothing and starts with your actual financial situation.

How We Can Help

Our financial advisory service in Greensboro is built around you. We can create a retirement plan around your accounts and the decisions you need to make.

  • Comprehensive financial planning

    A review of your financial situation, including taxes and estate documents

  • Retirement income planning

    A plan for turning your retirement savings into income when you need it

  • Investment management

    A portfolio centered around your goals and risk tolerance

  • Tax mitigation strategy

    Roth conversion and RMD strategy coordinated with your CPA

Local Context

Greensboro Retirement Planning

Greensboro’s economy creates retirement planning situations you may not see elsewhere.

Old Textile Pensions

Cone Mills once anchored generations of Greensboro textile workers. Company changes over the years can make old pension records harder to sort out. We review your documents and help you understand what you have.

Greensboro Employer Plans

Cone Health has more than 13,000 employees in the area. Volvo Trucks and Honda Aircraft also have deep roots in Greensboro. Each employer has its own retirement plan rules, so we start with your actual documents.

Manufacturing Careers and Company Stock

Greensboro has a strong manufacturing base. Retirees who spent decades with a manufacturing employer may hold company stock inside a 401(k). We look at that concentration before deciding how much to sell or keep.

Multiple Retirement Plans From Different Careers

Greensboro workers who changed employers during the shift away from textiles may have retirement accounts from several jobs. Those old accounts can create unnecessary tax and withdrawal issues when retirement begins. We help you bring those pieces into a workable plan.

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The Difference

Why Work With Us

Piedmont Capital understands your situation in Greensboro and gives you advice that fits how you actually want to live in retirement.

What Matters to You
With Piedmont Capital
With Other Firms
You want an advisor who understands manufacturing and healthcare retirement plans.
Jacob reviews your specific pension or 401(k) documents from local employers like Cone Health and explains exactly what your options mean.
Many advisors apply a generic retirement checklist without digging into how your particular plan actually pays out.
You want advice that isn't tied to one company's products.
We're independent, so we can recommend investments from across the market based on what fits your situation.
Firms that sell their own proprietary funds may recommend their products, even if they aren't the right fit.
You want to talk to the same people every time you call.
You'll reach Jacob, Elijah, or Jessica directly.
Many firms route your call through a toll-free number to a call center, where you may talk to someone different each time.
You want a recommendation based on your goals.
Jacob builds your plan around what you're actually trying to accomplish. You may want more investment risk at 70 or less at 62, depending on your goals.
Age-based formulas may automatically shift you toward a more conservative portfolio as you get older, even when that doesn't match your goals.
Our Process

How a First Meeting With Us Works

  1. 01

    Contact us

    Call the office or schedule online to set up a free consultation.

  2. 02

    Share your goals

    Tell us about your accounts, retirement plans, and what you want to accomplish so we can understand your situation before making recommendations.

  3. 03

    Get your plan

    Jacob and his team review your information and present recommendations built around your goals, usually over one to three meetings.

  4. 04

    Decide what's next

    We review the plan together, and you decide what makes sense for you at your own pace.

Client Reviews

What clients say

4.9
Based on 47 Google reviews
Google
Kinsley Fraser profile picture
Kinsley Fraser
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I've been working with the Piedmont Capital Advisors team for nearly 10 years, and I truly can't recommend them enough. No matter what stage of life I've been in or what financial questions I've had, Jake, Eli, and the entire team have always been there with thoughtful guidance and support. One of the things I appreciate most is having advisors I've been able to grow alongside. They understand where I am in life, meet me where I am, and help me make informed decisions without ever making me feel rushed or judged. They've been incredibly patient through all of my questions, changing priorities, and life pivots, while also challenging me in the right ways to think bigger and plan for the future. It never feels like they're just managing investments. They genuinely care about helping their clients build the life they want. If you're looking for a knowledgeable, trustworthy, and down-to-earth team that will be in your corner for the long haul, I couldn't recommend Piedmont Capital Advisors more.
Google
Jason Schilling profile picture
Jason Schilling
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Jake was great to work with. He took the time to understand me and my goals and wasn’t trying to push any specific product. Highly recommend!
Google
Michael Torbert profile picture
Michael Torbert
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I would like to thank Jacob and his team at Piedmont Capital Advisors. I was fortunate to meet Jake, via Zoom call when I began to have an awkward banking relationship with my local bank's advice head. Jacob immediately made me comfortable discussing and explaining my specific financial needs and plans for the future. He and his team made my financial switch seamless. Jacob often gives me updates and has always been a brief call or email away.
Google
Alison Hofmann profile picture
Alison Hofmann
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Jacob and his team have been our financial planners for several years and we feel that we are in good hands. Jacob is proactive about managing our retirement accounts and plan. He reaches out to us a few times a year to go through our accounts and he always has ideas about what to do next and a plan for the future. He is very responsive with answering our questions and meeting with us. We had two financial Planners previously who we met with twice a year with no interaction in between. Jacob is entirely different with innovative ideas about retirement planning and planning for our children too.
Google
Tommy Newsom profile picture
Tommy Newsom
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Jacob is not only a great certified financial planner, but he and Elijah are great individuals. They are truly interested and care about you personally, your finances and how to make your investments grow for the season of life you’re in. We are very happy with how they handled the transfer of our investments from our previous firm to LPL and how they made everything as seamless as possible.
Google
Mark Bolens profile picture
Mark Bolens
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I switched advisors because I was not happy with the communication or the handling of my investments , from my first meeting with Jacob I have been impressed, he met with ne and gathered some information and at our second appointment he had a financial plan for me through my retirement . I would recommend him to anyone and a bonus is that he is very personable and listens to your needs
Google
Brandi Leonard profile picture
Brandi Leonard
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
From start to finish, everyone there was incredibly helpful, patient, and knowledgeable when it comes to working with you with your retirement investment. They took the time to truly understand what I needed and didn't rush me. It is rare to find this level of care and professionalism these days! I would highly recommend Jake and Elijah to anyone.
Google
Katherine Burger profile picture
Katherine Burger
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Jake has been handling some of my accounts for a few years and it is always a pleasure to work with him. He is knowledgeable, understands my goals and works with me to achieve them, and is always quick to respond. I truly enjoy working with him.
Google
Duwayne Grimm profile picture
Duwayne Grimm
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Our discussion with the financial advisor went well. He did not pressure us, just told us what he could do for us. We like that type of discussion between us and him. We talked it over and decided to work with your company.
Google
Epic Coolman profile picture
Epic Coolman
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
So far everything has been exhalent, response to my inquires have been timely. I would highly recommend Jake Rice and company. Jacob Rice, Piedmont Capital Advisors

Ready to Talk?

Piedmont Capital Advisors is an independent, fiduciary firm helping Greensboro retirees build a plan around their actual accounts and goals. The first conversation costs nothing, so you can reach out today.

FAQ

Frequently Asked Questions

Do you have an office in Greensboro?

Our office is at 123 Broad Street in Kernersville, a short drive from Greensboro. We work with clients throughout the Triad by phone or video when that's more convenient.

What do I need for the first meeting?

Recent statements for your accounts, and any pension or retirement plan paperwork you still have, especially from a former employer. If you don't have these handy, we can still help.

What if I already have a financial advisor?

Plenty of clients start here already working with someone else. Bring in what you have, and Jacob will tell you plainly whether your current plan still fits your goals.

What does fiduciary actually mean?

It means Jacob is legally required to act in your best interest. Not everyone who calls themselves a financial advisor has to meet that standard, so ask directly before you commit to working with anyone in Greensboro.

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