Financial Advisor in Kernersville, NC

An independent, fiduciary firm right here in Kernersville.

Piedmont Capital Advisors is an independent, fiduciary financial advisor at 123 Broad Street in Kernersville, NC. Our recommendations are built around where you are now and where you want to be. We start with your best interests in mind, a difference you’ll notice from the first conversation.

How we can help

Our services are built around your goals. No matter what stage of financial planning you're in, we'll build a plan that meets you where you are.

  • Comprehensive Financial Planning

    Your accounts, taxes, insurance, and estate documents, reviewed together.

  • Retirement Planning

    Social Security timing, RMDs, Roth conversions, and withdrawal order.

  • Risk Management

    Whether your current coverage still fits the life you have now.

  • Estate and Legacy Planning

    Beneficiaries and titling checked against your will, alongside your attorney.

  • Business Owner and Executive Planning

    Planning built around a business or equity that's your largest asset.

Local Context

Kernersville's financial history impacts your future plans

Retirement planning here often starts with sorting out decades of mergers and ownership changes, not managing one steady employer's plan. Long-time Kernersville residents frequently hold retirement accounts, old pension paperwork, or old bank records tied to companies that no longer exist under the names they once had.

From Bank of Kernersville to Wells Fargo

For decades, many local families banked at Bank of Kernersville before it merged into Wachovia Bank and Trust in 1965. Wachovia was later acquired by Wells Fargo, which froze the pension plan it inherited from Wachovia in 2009. If your family's old deposit, stock, or pension records trace back through that chain, they now sit inside a much larger institution, and it can take real digging to find out exactly what you're entitled to.

Retirement plans built around Kernersville's actual employers

Kernersville's employment base runs through manufacturing, logistics, and healthcare, anchored by employers like John Deere's Kernersville campus, still known locally by its earlier name, Deere-Hitachi, before Deere took full ownership in 2022, and by residents who commute to Winston-Salem or Greensboro for employers like Novant Health, Atrium Health Wake Forest Baptist, or Truist. Each of those employers has its own retirement plan rules, some pensions, some 401(k) matches, some a mix depending on when you were hired, and we help you figure out exactly what your plan means for your retirement date.

The Difference

Why work with us

What matters to you
With Piedmont Capital
With others
You want an advisor who's actually local.
Our office is on Broad Street, and Jacob lives and works right here in Kernersville.
Many advisors work out of a regional brokerage branch, where staff changes frequently.
You want someone who's legally required to act in your best interest.
Jacob is a fiduciary, so he's legally required to act in your best interest.
Not every advisor has to meet that standard, so it's worth asking before you sign anything.
You want advice that isn't tied to one company's products.
We're independent, so we're not limited to one company's investments and can recommend whatever fits you.
Firms that sell their own proprietary funds will recommend their products, even if they aren't the right fit.
You want to reach an actual person when you call.
You'll always reach Jacob, Elijah, or Jessica directly, the same people every time.
Many firms route your call through a toll-free number to a call center, where you may talk to someone different each time.
Our Process

How a first meeting works

  1. 01

    Reach out

    Call the office or schedule online, and we'll set a time at 123 Broad Street, or by phone if that's easier for you.

  2. 02

    Share your specific goals

    Walk us through your accounts, your goals, and what's on your mind, so we get the full picture before recommending anything.

  3. 03

    Get your plan

    Jacob builds a plan based on your discussion, and you get specific recommendations built around your accounts and your goals.

  4. 04

    Decide what's next

    We walk through the plan together, and you decide what to act on and when, at your own pace.

Client Reviews

What clients say

4.9
Based on 47 Google reviews
Google
Kinsley Fraser profile picture
Kinsley Fraser
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I've been working with the Piedmont Capital Advisors team for nearly 10 years, and I truly can't recommend them enough. No matter what stage of life I've been in or what financial questions I've had, Jake, Eli, and the entire team have always been there with thoughtful guidance and support. One of the things I appreciate most is having advisors I've been able to grow alongside. They understand where I am in life, meet me where I am, and help me make informed decisions without ever making me feel rushed or judged. They've been incredibly patient through all of my questions, changing priorities, and life pivots, while also challenging me in the right ways to think bigger and plan for the future. It never feels like they're just managing investments. They genuinely care about helping their clients build the life they want. If you're looking for a knowledgeable, trustworthy, and down-to-earth team that will be in your corner for the long haul, I couldn't recommend Piedmont Capital Advisors more.
Google
Jason Schilling profile picture
Jason Schilling
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Jake was great to work with. He took the time to understand me and my goals and wasn’t trying to push any specific product. Highly recommend!
Google
Michael Torbert profile picture
Michael Torbert
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I would like to thank Jacob and his team at Piedmont Capital Advisors. I was fortunate to meet Jake, via Zoom call when I began to have an awkward banking relationship with my local bank's advice head. Jacob immediately made me comfortable discussing and explaining my specific financial needs and plans for the future. He and his team made my financial switch seamless. Jacob often gives me updates and has always been a brief call or email away.
Google
Alison Hofmann profile picture
Alison Hofmann
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Jacob and his team have been our financial planners for several years and we feel that we are in good hands. Jacob is proactive about managing our retirement accounts and plan. He reaches out to us a few times a year to go through our accounts and he always has ideas about what to do next and a plan for the future. He is very responsive with answering our questions and meeting with us. We had two financial Planners previously who we met with twice a year with no interaction in between. Jacob is entirely different with innovative ideas about retirement planning and planning for our children too.
Google
Tommy Newsom profile picture
Tommy Newsom
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Jacob is not only a great certified financial planner, but he and Elijah are great individuals. They are truly interested and care about you personally, your finances and how to make your investments grow for the season of life you’re in. We are very happy with how they handled the transfer of our investments from our previous firm to LPL and how they made everything as seamless as possible.
Google
Mark Bolens profile picture
Mark Bolens
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I switched advisors because I was not happy with the communication or the handling of my investments , from my first meeting with Jacob I have been impressed, he met with ne and gathered some information and at our second appointment he had a financial plan for me through my retirement . I would recommend him to anyone and a bonus is that he is very personable and listens to your needs
Google
Brandi Leonard profile picture
Brandi Leonard
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
From start to finish, everyone there was incredibly helpful, patient, and knowledgeable when it comes to working with you with your retirement investment. They took the time to truly understand what I needed and didn't rush me. It is rare to find this level of care and professionalism these days! I would highly recommend Jake and Elijah to anyone.
Google
Katherine Burger profile picture
Katherine Burger
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Jake has been handling some of my accounts for a few years and it is always a pleasure to work with him. He is knowledgeable, understands my goals and works with me to achieve them, and is always quick to respond. I truly enjoy working with him.
Google
Duwayne Grimm profile picture
Duwayne Grimm
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Our discussion with the financial advisor went well. He did not pressure us, just told us what he could do for us. We like that type of discussion between us and him. We talked it over and decided to work with your company.
Google
Epic Coolman profile picture
Epic Coolman
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
So far everything has been exhalent, response to my inquires have been timely. I would highly recommend Jake Rice and company. Jacob Rice, Piedmont Capital Advisors

Ready to get started?

We're at 123 Broad Street, Kernersville, NC 27284, open Monday through Friday, 9:00 AM to 5:00 PM. Call ahead to schedule an appointment. There's no cost for a first conversation.

FAQ

Common questions

Do I need an appointment?

Yes. When you book an appointment, we'll make sure there's time in our schedule to address all of your questions and concerns.

What should I bring to a first meeting?

Recent statements for your accounts, if you have them handy. If you don't, come anyway, and we'll work out what to gather.

Is there a minimum to work with you?

No. Good financial planning begins at all levels. Give us a call and we'll tell you if we're the right fit for your specific needs.

Do you only work with people in Kernersville?

No. Most clients are nearby, but we work with clients all over North Carolina and beyond.

Securities and advisory services offered through LPL Financial, a Registered Investment Advisor. Member FINRA & SIPC. The LPL Financial registered representatives associated with this site may only discuss and/or transact securities business with residents of the following states: NC, SC, VA, GA, AL, AZ, CA, FL, IL, KY, MD. This material is for general information only and is not intended to provide specific tax or legal advice. Please consult a qualified tax or legal professional regarding your individual situation.