Independent fiduciary planning for retirees and pre-retirees in Guilford County.

Financial Planner in Greensboro, NC

Piedmont Capital Advisors offers financial planning in Greensboro, NC, and helps people in the Triad prepare for retirement around their goals. Jacob Rice, CFP®, ChFC®, CLU®, RICP®, creates each client’s retirement income plan himself while considering the benefits, pensions, and other income sources they have earned over their careers.

Someone who spent decades at the old Lorillard plant on East Market Street may have a different retirement picture than someone who worked for UNC Greensboro or another local employer. We take all of this into account when developing a financial strategy.

Greensboro Financial Planning Services

  • Financial Planning

  • Retirement Planning

  • Investment Planning

  • Retirement Income Planning

  • Investment Management

  • Social Security Timing

  • Annuities

  • Required Minimum Distribution (RMD) Planning

  • Roth Conversion Strategy

Conditions That Impact Retirement in Greensboro

Retirement planning in Greensboro can involve former-employer benefits, older financial products, and North Carolina tax rules.

  • Trace Your Lorillard Benefits Through the 2015 Sale

    Reynolds American completed its acquisition of Lorillard in June 2015, and ITG Brands took over the East Market Street plant as part of the deal. Workers who stayed through the sale may have benefits tied to different companies, with separate providers administering each portion. We help you gather current statements from every plan sponsor so your financial strategy uses accurate numbers.

  • Check the Tax Bill on Older Jefferson-Pilot Contracts

    Lincoln National bought Jefferson-Pilot in 2006 and kept a major operations center in Greensboro. Some local families still own annuities that now carry the Lincoln Financial name, and a deferred annuity bought decades ago may have years of tax-deferred growth. The IRS generally taxes the taxable portion of a nonqualified annuity withdrawal as ordinary income, so timing can affect the federal tax rate. We can help you understand this.

  • Protect the Bailey Exemption on Your State Pension

    Did you retire from UNC Greensboro or another state or local government job? If so, North Carolina may exclude your pension from state income tax if you met the required vested status by August 12, 1989. For most qualifying retirement plans, that means at least five years of creditable service by that date. Also, North Carolina does not tax Social Security benefits, so taxable withdrawals from pretax accounts can have a larger effect on your state tax bill. We confirm your Bailey status before projecting your state taxes.

Compare Our Approach With Other Greensboro Financial Planners

Here are some of the ways Piedmont Capital Advisors compares with other financial planners in Greensboro:

What You Need
With Piedmont Capital Advisors
With Other Financial Planners
An advisor legally bound to your interests
Jacob acts as a fiduciary on your advisory accounts, so the law requires him to put your interests first.
Some planners do not act as fiduciaries across every service or account, so ask what standard applies before you hire one.
Investments picked for you
We sell no proprietary funds, meaning no investment company pays us to recommend its products.
Some firms offer proprietary products and may give planners financial incentives to recommend them.
A plan based on your goals
We set your investment mix around the goals you share in your first meeting, whatever your age.
Large institutions may use age-based models that shift your portfolio toward bonds on a set schedule.
A real person when you call
You reach the same three people in our Kernersville office each time you call.
Your call may go to someone who doesn’t know your account.
Tax planning before withdrawals
We consider the tax impact of each withdrawal before money leaves your accounts.
Some firms may process a withdrawal request as it comes in and leave the tax analysis to your CPA.

A Personal Approach to Greensboro Retirement Planning

Every plan at Piedmont Capital Advisors starts with a CFP® professional who also holds the RICP® retirement income designation. Your first conversation is free, and we use it to pinpoint the one retirement decision you should tackle first.

Frequently Asked Questions

Do I have to drive to your office in Kernersville to work with you?

No. Many clients meet with us by phone, and we can handle most planning without an office visit. If you prefer to sit down in person, our Broad Street office is a short drive west on I-40 from Greensboro. We schedule appointments Monday through Friday, 9:00 AM to 5:00 PM.

Do you prepare my tax returns?

We build your tax strategy, and your CPA files your return. If you do not have a CPA, we can recommend one and, with your permission, share our projections with them. They will then have the numbers and context they need to prepare an accurate return.

Is there a minimum account size?

We have no account minimum, so you do not need to meet a certain savings level to work with us. That said, we’ll tell you plainly whether our services fit your needs after our first conversation. If another professional would serve you better, we will point you to someone we’ve vetted.

How often will we review my plan?

We meet with most clients once a quarter to once a year, depending on what changes in their lives. A year with a major decision, such as your first required minimum distribution, usually calls for more frequent check-ins. We also reach out between meetings when new tax laws affect your strategy.

Securities and advisory services offered through LPL Financial, a Registered Investment Advisor. Member FINRA & SIPC. The LPL Financial registered representatives associated with this site may only discuss and/or transact securities business with residents of the following states: NC, SC, VA, GA, AL, AZ, CA, FL, IL, KY, MD. This material is for general information only and is not intended to provide specific tax or legal advice. Please consult a qualified tax or legal professional regarding your individual situation.
Client Reviews

What Clients Say About Greensboro.

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Kinsley Fraser profile picture
Kinsley Fraser
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I've been working with the Piedmont Capital Advisors team for nearly 10 years, and I truly can't recommend them enough. No matter what stage of life I've been in or what financial questions I've had, Jake, Eli, and the entire team have always been there with thoughtful guidance and support. One of the things I appreciate most is having advisors I've been able to grow alongside. They understand where I am in life, meet me where I am, and help me make informed decisions without ever making me feel rushed or judged. They've been incredibly patient through all of my questions, changing priorities, and life pivots, while also challenging me in the right ways to think bigger and plan for the future. It never feels like they're just managing investments. They genuinely care about helping their clients build the life they want. If you're looking for a knowledgeable, trustworthy, and down-to-earth team that will be in your corner for the long haul, I couldn't recommend Piedmont Capital Advisors more.
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Jason Schilling profile picture
Jason Schilling
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Jake was great to work with. He took the time to understand me and my goals and wasn’t trying to push any specific product. Highly recommend!
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Michael Torbert profile picture
Michael Torbert
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I would like to thank Jacob and his team at Piedmont Capital Advisors. I was fortunate to meet Jake, via Zoom call when I began to have an awkward banking relationship with my local bank's advice head. Jacob immediately made me comfortable discussing and explaining my specific financial needs and plans for the future. He and his team made my financial switch seamless. Jacob often gives me updates and has always been a brief call or email away.
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Alison Hofmann profile picture
Alison Hofmann
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Jacob and his team have been our financial planners for several years and we feel that we are in good hands. Jacob is proactive about managing our retirement accounts and plan. He reaches out to us a few times a year to go through our accounts and he always has ideas about what to do next and a plan for the future. He is very responsive with answering our questions and meeting with us. We had two financial Planners previously who we met with twice a year with no interaction in between. Jacob is entirely different with innovative ideas about retirement planning and planning for our children too.
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Tommy Newsom profile picture
Tommy Newsom
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Jacob is not only a great certified financial planner, but he and Elijah are great individuals. They are truly interested and care about you personally, your finances and how to make your investments grow for the season of life you’re in. We are very happy with how they handled the transfer of our investments from our previous firm to LPL and how they made everything as seamless as possible.
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Mark Bolens profile picture
Mark Bolens
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I switched advisors because I was not happy with the communication or the handling of my investments , from my first meeting with Jacob I have been impressed, he met with ne and gathered some information and at our second appointment he had a financial plan for me through my retirement . I would recommend him to anyone and a bonus is that he is very personable and listens to your needs
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Brandi Leonard profile picture
Brandi Leonard
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From start to finish, everyone there was incredibly helpful, patient, and knowledgeable when it comes to working with you with your retirement investment. They took the time to truly understand what I needed and didn't rush me. It is rare to find this level of care and professionalism these days! I would highly recommend Jake and Elijah to anyone.
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Katherine Burger profile picture
Katherine Burger
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Jake has been handling some of my accounts for a few years and it is always a pleasure to work with him. He is knowledgeable, understands my goals and works with me to achieve them, and is always quick to respond. I truly enjoy working with him.
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Duwayne Grimm profile picture
Duwayne Grimm
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Our discussion with the financial advisor went well. He did not pressure us, just told us what he could do for us. We like that type of discussion between us and him. We talked it over and decided to work with your company.
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Epic Coolman profile picture
Epic Coolman
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So far everything has been exhalent, response to my inquires have been timely. I would highly recommend Jake Rice and company. Jacob Rice, Piedmont Capital Advisors

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