Independent advice, built around the whole market
Piedmont Capital Advisors is a wealth management practice in Kernersville, North Carolina. Jacob Rice established an independent firm, so the advice you get is built around your life and your goals.
What our independence means for your plan
Jacob Rice spent nearly a decade inside one of the largest financial firms in the country. He learned the craft there, earning his CFP®, ChFC®, CLU®, and RICP® along the way, and built real relationships with families across the Piedmont Triad.
He also learned what he wanted to do differently.
In 2025, Jacob and his brother Elijah launched Piedmont Capital Advisors. Independence meant they were no longer working from a prescribed menu. It meant the recommendation a client hears is the one that fits their situation, drawn from the open market rather than a single company's shelf.
The Piedmont is where we're from, where we're raising our families, and where our clients live. Our reputation here is the whole business, built one client at a time.
How we work
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We start with your life, not your portfolio.
Before we talk about accounts or allocations, we want to understand what you're actually trying to build. Retirement at 58. A business you'd like to sell in seven years. Tuition for three kids. The plan follows from the goal, not the other way around.
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No gatekeepers.
When you call, you reach the person who knows your file. Our clients tell us this is the difference they notice most: direct access to the advisor who built the plan, not a service center.
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Plain language, always.
Financial services has a habit of making simple things sound complicated. We do the opposite. Our job is to help you understand each decision we make together and how that fits into your future plans.
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We plan for the whole picture.
Investments, retirement income, risk and insurance, estate considerations, and tax-efficient strategy are connected. We look at them together, and we coordinate with your CPA and attorney to make sure it all fits.
Who we work with
We do our best work with:
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Families approaching retirement
who need to turn a lifetime of savings into reliable income, and want a clear-eyed answer on Social Security timing, withdrawal sequencing, and whether the number actually works.
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Professionals and business owners in their peak earning years
juggling equity, tax exposure, and competing priorities.
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Recent retirees
who want someone watching the plan as circumstances change, not a binder that gets filed away.
See yourself here?
Let's talk about what a plan built around your life could look like.
Schedule an IntroductionWhy We Work with LPL Financial
Piedmont Capital Advisors is an independent firm. The advice we give you is ours, shaped by your goals and nothing else. But independence works best with scale behind it, and that's why we've chosen LPL Financial as our broker/dealer and custodial partner.
LPL Financial is the nation's largest independent broker/dealer,* and for more than four decades it has built its business around a single idea: give independent advisors the infrastructure of a national firm without the strings that usually come with it. LPL doesn't manufacture its own investment products, so there's no proprietary shelf we're expected to sell from. That structure is a large part of why we chose them.
What the partnership means for you is practical. LPL handles the machinery of running a financial practice, including trade execution, custody and clearing, compliance oversight, cybersecurity, technology, and independent research. That frees our time for where it belongs: understanding what you're working toward, building the plan, and staying with you as your life changes.
About LPL Financial
What this means for your relationship with us
You get the personal attention of a local, independent firm and the resources of a national one. Your accounts are held at a firm with institutional grade custody, clearing, and security.
Your advisor's recommendations stay free of product quotas. And when your plan calls for a capability we don't build in house, whether that's advanced planning tools, research, or trust and insurance solutions, LPL's platform gives us access to it.
Learn more about LPL FinancialDisclosures
*As reported in Financial Planning magazine, 1996–2024, based on total revenues.
- Data as of March 31, 2026.
- Banks, credit unions, and product manufacturers that partner with LPL.
- LPL will reimburse you for 100% of realized losses in your impacted LPL accounts, which were incurred directly as a result of unauthorized access to an LPL system. Visit go.lpl.com/cyber-fraud.html for terms and obligations.
Securities and advisory services offered through LPL Financial (LPL), a registered investment advisor and broker-dealer (member FINRA/SIPC). Insurance products are offered through LPL or its licensed affiliates.
Not Insured by FDIC/NCUA or Any Other Government Agency | Not Bank/Credit Union Guaranteed | Not Bank/Credit Union Deposits or Obligations | May Lose Value
What families say after working with us.
Come see us
We're at 123 Broad Street in downtown Kernersville. The first conversation is just a conversation: no cost, no obligation, and no pressure.
Schedule an Introduction